Another example of a Local cluster might be the Martinborough Fair. Stallholders could take their products online allowing customers to find them and purchase anytime, not just on the two Saturdays in February and March. Through collaboration and collective marketing, stallholders could propel themselves into new online markets not limited by calendar dates. Or a Local cluster could be formed around a town, for example, Tokoroa. Local businesses and artisans could band together, build a brand and market themselves collectively, and access new markets online beyond their local boundaries. The Local cluster is an opportunity to become the most digitally-advanced town, market, Iwi, council, trust, hapū or similar in Aotearoa New Zealand, collectively marketing and offering its products far beyond just local.