The Digital Cluster Initiative is a new visionary model aimed at accelerating regional economic development through digital transformation. A joint initiative between BNZ and Zeald, it aims to help Kiwi businesses and communities to prosper, and to thrive online.
Starting with a pilot, the Digital Cluster Initiative will partner with three business groups to build them into digitally-advanced "clusters" to show what's possible when state-of-the-art ecommerce and digital collaboration tools are put at the heart of Kiwi business communities.
Groups will be supported to lift performance and to grow, with dedicated digital support.
Each of the three pilots will be set up with ecommerce, a centralised digital marketplace, and wraparound support. They will be helped to establish their brand and position in the market, unlock and leverage digital benefits, and overcome common obstacles that many Kiwi businesses often face.
New Zealand's geography has long been a handbrake on the economy. Being small, remote and sparsely populated, many Kiwi businesses are also very small with limited market access and resourcing.
This initiative aims to overcome these obstacles and strengthen regional economies by building scale and collaboration through clustering, and using digital tools to grow and propel local businesses into new markets.
The pilot groups will become strong case studies for what digital clustering can achieve - and to show other businesses how it's done. Ultimately, the pilot will help create and refine a digital cluster blueprint that can be replicated and applied to other business groups across the regions...
...to shape a more productive, more inclusive, more digital New Zealand.